DATA STORYTELLING STUDIO

Your data has a story. We help you tell it.

So you can

We find the story inside your data and build the visual that makes people feel it, share it, and act on it.

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OUR WORK

Data stories that moved people to action.

Explore case studies of our recent work, and see what our clients have to say about how it made an impact in their organization.

“The end result felt less like simply presenting data and more like finding the story within our data and building a resource that helps other people see it too.”

Michael Karel · Grace & Bread
FREE RESOURCE

Get the Data Storytelling Guide

Practical frameworks for turning your data into visuals that move people.

HOW WE SERVE YOU

We turn your data into compelling stories. So your data works for you.

Our Services
Interactive data storytelling

Scrollytelling pieces, explorable narratives, and web-first stories that let your audience move through the data themselves. We help your data come to life and stir emotion in the audience.

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Dynamic snapshots

Short, shareable motion pieces. Think of these as the headline-grabbing moments of a larger dataset, ready for press, social, or marketing

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Analytical tools

Custom tools to help showcase your data and give your audience a deeper understanding of what you do. Built when an off-the-shelf product doesn't fit the story you need to tell.

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Learn more about how we can serve you →
Leo Rule, Founder & Director of Anima Data
About

An analyst who is also a storyteller.

I'm Leo Rule, a healthcare analyst with an MPH and a concentration in epidemiology who got tired of watching good data sit in spreadsheets. I've spent 4+ years inside health insurance, healthcare quality, and health policy organizations building data tools and visuals. I built dashboards that surfaced workload patterns and changed how teams operated. I've processed data for thousands of ambulatory surgery centers and turned it into stories that made decision-makers take notice.

Anima Data exists because most organizations are sitting on data that can transform their organization, but they just don't have the time or the framing to draw out the data story. I turn that underused data into interactive, visual stories that help your organization communicate its impact and move the people who matter.

If your data is doing more sitting than working, Anima Data can change that.

— Leo Rule, MPH Founder & Director, Anima Data
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FAQs

Common questions we get asked before a project kicks off. We want to serve your data storytelling needs. If you have a question, contact us.

Whatever you have. A messy spreadsheet, a 200-page report, a database export, or a folder of survey responses. We will partner with you to dig in and figure out the story.

A dynamic snapshot is delivered in two to three weeks. Interactive storytelling pieces run six to ten weeks depending on scope. Larger analytical tools and multi-chapter narratives take eight to fourteen weeks. We'll give you a firm timeline after our first scoping call.

Every project is unique, so we will talk through data complexity, number of stories, and the assets your team needs. Once we scope out the work, we send a fixed-scope quote, no surprises.

We want to keep you in the loop without it taking over your schedule. We take a collaborative approach to our work, which means an initial kick-off session, a brainstorming session, and then a regular cycle of check-ins to make sure we are working towards your vision.

Send us a note through the form below with a sentence or two about your data and your objectives. We'll set up a no-strings-attached call to talk through the story and scope.

Yes. Send us your guidelines and we'll work inside them — type, color, motion principles, and tone. If you don't have a system or want a fresh visual direction just for this project, we can build one alongside the story.

We use AI to work efficiently (research, first passes, finding patterns) and we'll always be transparent about where and how. But we never hand off anything AI-generated that hasn't had a human touch. AI can't create the emotional resonance that moves people to action; that takes a person who has sat with your data and felt what it means. Every piece that leaves our studio has been shaped by human hands and human judgment.

TELL YOUR DATA STORY

You have the data. Let's tell the data story.