Animation

A map that shows the real work going on behind the scenes.

“Anima Data took the time to understand our mission and use our data to help tell our story. The result is a resource that makes our data easier to engage with and gives our organization a better way to communicate our work to others.”

Michael Karel · Grace & Bread

Client

Grace & Bread

Format

Dynamic snapshot

Year

2026

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Case study

This map helped the audience understand what the organization does by pairing personal stories with the numbers.

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01The briefGrace & Bread is a homeless outreach organization that serves the often overlooked. We took that data and turned it into a map that showed where those interactions took place, added personal stories and pulled in past interactions to show the full impact.
02The dataThey had weekly newsletters that shared about their weekly outreach. We scraped the data from these newsletters to create a structured dataset that mapped each interaction to a real location and categorized the interactions.
03The storyHomeless outreach is more than just about how many people you serve; it's about learning the stories and faces behind each person and treating them with dignity. This dynamic snapshot showed the heart of Grace & Bread - they care about more than just reaching a certain number of people, but about having genuine connection through consistent outreach.
04The outcomeViewers have a clear picture of the impact the organization has and a snapshot into the real lives being impacted by the work. Viewers also have a clear understanding of how they can partner and help the organization multiply its impact.